Blue Peter - Top Ten Books
January 2012
Print / Online / Broadcast
I was asked to create a sub brand identity and promo for a vote on the Top Ten Children's Books for BBC's Blue Peter. The branding had to echo the show's main branding, whilst remaining individual and full of energy to stand out both on TV with DOG's and Plasma Loops as well as online. The promo can be watched here.
Christmas Press Adverts
November 2011
Following on from previous work for the client (see archive), using the 'overprint' style and brand colour pallete I created this festive press ad promoting events at the centre. The main challenge was to juggle the amount of copy, but by dividing it up using the illustrations, also making it stand out and easy to navigate.
Lonely Planet
October 2011
Print / Online / App
Brief was to create a campaign to promote the pocket guide to NYC. The brand is focused on personal journeys of it's writers, and often uses colloquial language. In response, I came up with the idea of a personal scrapbook of somebody's visit, that holds photos and mementos from a visit. This breaks down the barriers between brand and consumer, yet also through facebook encourages further sharing of photos, reviews building a greater online community.
Routeways
September 2011
Print / Online
Routeways is a is a telesales
and specialist marketing agency, who asked me to create a new identity that could work well in both print and digital media.
I created a simple 'colour coding' system to differentiate each sector they work in, as well as developing their website enabling easily display of
client case studies and sectors.
Bootleg Beach Branding
September 2011
Part of the Xscape Summer branding, I was asked to create a spin of brand for 'night time' to promote summer events at the bars and clubs in the centre. This was executed across various print platforms from posters to flyers, as well as online advertising.
Drake 5th Anniversary Logotype
September 2011
Special logotype and sub brand identity to celebrate the 5th anniversary of a shopping centre. Using serif typography, and incorporating the 'v' to symbolise five in roman numerals.
Xscape To The Beach
June 2011
Print / Online / Social Media
Following on from last years summer campaign for the client, I helped with the pitch concepts for the 2011 Summer campaign. The brief was to create a sub identity that typify's summer. This is my favourite concept I came up with, as for me it's the most fun and engaging creative. The concept is based around the great British seaside. The pitch board features the branding on postcards, an arcade games app and even an Ice Cream van with campaign livery, ideal for a mobile form of advertising.
Newmarket Races Leaflet
June 2011
The brief was to design a luxury leaflet to promote a shopping centre to be handed out at Newmarket Races Ladies Day. Using a classical grid layout, and a balanced mix of sans serif and serif typography I designed and created this gate fold leaflet. The ribbon and tag element added to it's luxury feel, making it feel like a gift, and something to keep, enticing them to the centre rather than just a
generic leaflet.
Edward Miller Photography
April 2011
Brand Identity / Print
Ed approached me to create an identity that is simple yet reflects his creative flare and knowledge for photography. Focusing solely on typography, the branding was rolled out online and printed on miniature business cards.
Earl The Painter
April 2011
Brand Identity
I was asked to create a brand identity and promotional DL leaflet for a "cheeky chappy" painter and decorator. It was important to take a step back from the stereotypical so I designed a contemporary and modern take, using a paintbrush device as a clear symbol of the services offered and clear typography to establish trust and add a bit of personality.
Ignite
March 2011
Brand Identity / Print
Ignite is an audio imaging company based in Manchester.
I was asked to develop an engaging identity that portrays their cutting edge production for radio stations across the country. The audio limiter device is used as a key element throughout all the branding online, and in full colour and single colour print. The brand continues to evolve throughout the print campaign and company website.
Umbro - Sharp Shooter
February 2011
Print / Online / Viral
This was a live brief undertaken as part of my university course. The brief was to create a campaign for a new Umbro training kit that takes football practice off pitch. The concept was to use locations where football is engaged with off pitch such as garages and walls, and instead of ball marks being made, the umbro kit leaves its mark. The use of bright colour's taps into the fashion element of football, whilst still remaining true to grass roots football. The campaign included wall and floor vinyl's, press ads,online app's, and billboards.
The Grosvenor Centre
July 2010
The brief was to design several ‘offer cards’ to be given out at Chester Races to entice people to shop at the centre. The ‘business card’ sized illustrations, designed using vectors for each offer and using an ‘overprint’ technique to match the rest of the branding. The size of the cards gave them a feel of sophistication which fitted perfectly with
the target consumer.
Lunch in the City
July 2010
Working for marketing agency MADISONSOHO I undertook this brief to create branding and promotional material including invites and pull up banners on behalf of Thistles Shopping Centre in Stirling, Scotland for Clyde Radio's charity event. The design had to incorporate the charity branding, along with
The Thistles identity. The materials were printed on coated papers and gold pantone was used to add a luxury feel to highlight the charity cause.
XSCAPE Summer 2010
May 2010
Print / Online
Working for marketing agency MADISONSOHO I was responsible for a majority of the executions for XSCAPE Summer 2010 campaign. The creative ran across posters, postcards, lanyards,summer passports,
T-shirts, hoardings and the largest billboard in Scotland on the Glasgow underground.
Keep Burton Green
May 2010
I was asked to create a brand identity and promotional materials for a campaign against the development of a high speed rail line through Warwickshire.
I created a suite of key vibrant colours to bring the campaign to life making the message stand out in all situations.
The branding was included on banners, t-shirts, bookmarks, flyers and greetings cards.